Dashboard
The dashboard is your home base. It shows the last 30 days of performance across all slots on your selected site, surfaces items that need attention, and gives you a live feed of recent ad events.
Selecting a site
You can have multiple sites under one account. Use the site selector in the top-left sidebar to switch between them. Everything on the dashboard — metrics, activity, suggested items — reflects the currently selected site.
Site selector dropdown in sidebar showing multiple sites with favicons
KPI bar
Five metrics displayed in a single card at the top of the dashboard, all scoped to the last 30 days:
| Metric | Description |
|---|---|
| Revenue | Total earnings from approved and active bookings. Formatted as $1.2K if over $1,000. |
| Impressions | Number of times your ad slots were viewed by visitors. |
| Clicks | Number of times visitors clicked on an active ad. |
| CTR | Click-through rate. Calculated as clicks ÷ impressions, shown as a percentage. |
| Fill Rate | Percentage of slot views that showed an active ad. Calculated as views with an active booking ÷ total views. |
Each metric has a tooltip explaining it. Hover the info icon to see it.
KPI bar showing all five metrics with tooltips visible
Revenue, Clicks & Impressions chart
A composed chart showing the last 30 days of data. Revenue is shown as an area chart on the left axis. Impressions are shown as a dashed line on the right axis. Clicks are shown as a solid line on the right axis. The chart legend explains which line is which.
Overview chart showing revenue area and impression/click lines
Suggested
A row of up to 5 cards showing recently updated bookings, slots, and discounts. The dashboard prioritizes items that need action — pending bookings appear first, then paused or pending slots, then discounts expiring within 30 days. After that, recently updated items fill any remaining spots. Click any card to navigate directly to that item.
Suggested section showing booking cards with ad creative thumbnails
Live activity
The 5 most recent ad events across your slots — impressions and clicks. Each row shows a flag for the visitor's country, a device icon (desktop/mobile/tablet), an action icon (eye for view, cursor for click), a plain-English description, and a relative timestamp.
Live activity list showing rows of events with flags and device icons