Analytics
The Analytics page shows detailed performance data for your selected site — revenue, impressions, clicks, CTR, RPM, fill rate, device breakdown, top countries, top pages, and a live activity feed.
Date range
Use the date range selector at the top right to filter all charts and metrics. Four presets are available: 24h, 7d, 30d, 90d. You can also pick a custom range with the calendar picker. The chart axis adjusts automatically — hourly for ranges under 25 hours, daily for ranges under 8 days, weekly for longer ranges.
Filters
Three filters sit alongside the date range selector:
- Slot — Filter to a single slot. Defaults to all slots.
- Device — Filter to Desktop, Mobile, or Tablet.
- Country — Filter to a specific country. Only countries that have recorded impressions appear in the list.
All filters combine. "Clear filters" appears when any non-date filter is active.
Analytics page header showing date range presets, slot filter, device filter, and country filter dropdowns
KPI bar
Six metrics at the top of the page, all scoped to the selected date range and filters:
| Metric | Description |
|---|---|
| Revenue | Total earnings from approved bookings that started within the date range. |
| Impressions | Total slot views. |
| Clicks | Total ad clicks. |
| CTR | Clicks ÷ impressions as a percentage. |
| RPM | Revenue per 1,000 impressions. Useful for comparing slot efficiency. |
| Fill Rate | Percentage of slot views that showed an active ad. A low fill rate means your slots are getting traffic but not bookings. |
Analytics KPI bar showing all six metrics
Revenue & Impressions chart
A composed chart with revenue as an area on the left axis and impressions as a dashed line on the right axis. Hover any point for a tooltip showing revenue, impressions, clicks, and CTR for that period.
Revenue and impressions chart with tooltip visible
Slot Performance
A bar chart showing revenue by slot. Hover a bar for a tooltip showing revenue, impressions, and CTR for that slot. Useful for identifying which placements are earning the most.
Device Breakdown
A pie chart showing the percentage of impressions from Desktop, Mobile, and Tablet. If device data isn't available for a period, it shows 100% Desktop as a fallback.
Country Breakdown
A horizontal bar chart showing impressions by country, limited to your top 5 countries. Country codes are shown on the axis. Hover a bar to see the full country name and impression count.
Top Pages
A ranked list of up to 5 pages by impression count, showing the path, impression count, and CTR. Click the external link icon next to any path to open that page on your site.
Top pages list showing paths with impression counts and CTR values
Live activity
A chronological feed of recent ad events — views and clicks. Each row shows the visitor's country flag, device type, action type, a plain-English description, and a relative timestamp. Click "See more" to load additional events paginated in batches of 10.